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SEOEchelon exists for one reason: to help doctors, medical professionals, and healthcare practices
get found online, get chosen by patients, and grow consistently.
Our story isn’t corporate. It’s personal. And it starts with a guy
who took the long road to get here.
I’m Spencer. Spencergarret Fernandez. CEO, founder, father of two, and the person who will personally oversee your practice’s digital growth.
I didn’t start in marketing. I started in aviation.
I graduated with a Bachelor of Science in Aircraft Maintenance Technology (BSAMT) from PhilSCA Philippine State College of Aeronautics, Mactan Campus. I hold a Private Pilot License with 67 logged flying hours on an STB9C aircraft. I completed commercial pilot ground course training. I applied to the Philippine Airlines Flying School and waited six months in Pasay, Manila for a callback that never came.
That rejection was one of the hardest moments of my life. But it redirected everything.
After aviation didn’t pan out, I studied Nihongo (Japanese language) near San Carlos University in Cebu and made the decision to work abroad. In 2004, I flew to Japan and worked for Taisei Corporation one of Japan’s largest construction and civil engineering firms that builds bridges, tunnels, buildings, and roads.
I lived in a rural province area surrounded by rice fields and small houses. I experienced snow for the first time. I walked to my pickup point at 3 AM through quiet roads, past bridges where massive spiders hung from the railings, with crows circling overhead. The company van would take me to a hangar-like facility where I worked alongside Filipino expats some from Davao who had been there for years.
Japan taught me discipline, resilience, and what it means to show up every single day regardless of how uncomfortable the situation is. That work ethic never left me.
When I returned to the Philippines, I invested my Japan earnings into a van loan a black Hyundai Starex and started a car rental business. That was my first real taste of entrepreneurship: running my own operation, managing cash flow, handling clients directly. Within a couple of years, I’d paid off the first vehicle and financed a second a two-tone Toyota Grandia.
From there, I kept building. I ran a call center operation. I got into e-commerce and online pharmacy. I built an email marketing business. I operated a cryptocurrency mining farm with multiple GPUs and ASIC miners.
Every venture taught me something different about digital marketing, traffic, conversion, and scale. Every failure sharpened the instinct. Every win confirmed the direction.
In 2021, a friend asked me to help optimize a medical practice website. I applied everything I’d learned over the previous decade SEO, paid ads, content strategy, technical optimization and the results were immediate and measurable. More traffic. More patient inquiries. More booked appointments.
That was the moment. I realized the healthcare industry was massively underserved when it came to real, results-driven digital marketing. Most agencies treat medical practices like any other client. I saw an opportunity to specialize to go deep, not wide.
Since then, we’ve helped doctors, dentists, psychiatrists, solo providers, and private equity-backed medical groups build dominant online presences through ethical, white-hat SEO strategies, high-converting websites, paid advertising, social media marketing, and workflow automation.
SEOEchelon is not a freelancer with a laptop. This is a real company with a real office
30 N Gould St Ste N, Sheridan, Sheridan County, WY 82801 USA
works in-house, Monday through Friday, 9 AM to 6 PM.
Zhenlly, Sanel, Gen, Christian, Jan, Joselito, Arjohn, Nino, and Jesimiel each handling specialized roles across SEO, content, web development, paid ads, and client management.
30+ interns currently in rotation, learning the craft and contributing to active projects.
I personally handle the high-level strategy: on-page SEO architecture, keyword research, technical audits, and automation programming. I learned to build software from scratch no formal CS degree, no bootcamp, just years of hands-on experience solving real problems until I could code the solutions myself. My team executes the day-to-day link building, content production, reporting, social media management, and client communication.
Full technical audits, on-page optimization, local SEO, content strategy, and link building designed specifically for medical practices.
Google Ads, Meta Ads, and retargeting campaigns built to drive patient bookings, not just clicks.
Platform-specific strategies that build trust and authority for healthcare providers.
High-converting medical websites built for speed, mobile performance, and patient experience.
Custom workflow automations, CRM integrations, and tools that save your staff hours every week. I build these myself.
I don’t operate in a vacuum. I invest in staying at the front of this industry.
In 2024, I attended:
At these events, I connected and learned directly from top SEO professionals including Steven Khanna, William Jones, Kherk Roldan, Kasra Dash, Craig Campbell, Chris Palmer, Jason Acidre, Georgia Tan, Glen Dimaandal, and many others.
In 2025, SEOEchelon was a primary sponsor of the SEO Conference in Surigao putting our name and reputation alongside the top players in the industry. We don’t just attend events. We invest in the community that drives this profession forward.
I come from a medical family. My grandfather we called him Daddy Anoy was a surgeon and Anatomy Professor at Cebu Doctors’ College. My grandmother, Mommy Ika, was a dentist. My father went to medical school before shifting to dentistry. Growing up, I was surrounded by skeletons on top of cabinets, classmates peering into microscopes late at night, and the quiet discipline that comes with a life in medicine.
I understand the world my clients live in because I grew up in it.
I also come from a broken family my parents separated when I was about eight years old. I was the eldest grandson in the Fernandez family in Talisay City, Cebu. I lost my father, Erwin
Michael Fernandez, about five years ago to lung complications during the COVID period. My mother, now 64, lives with me and manages a chronic lung condition (OCPD). I have a brother working in Canada and a sister working in Japan.
Life hasn’t been smooth. But every hard chapter built the person who now runs this company.
Today, I live on the island of Mactan, in Cordova, Cebu with my wife Rolgin Marie and our two kids Spencer II (my son, named after me) and Scarlette (my 4-year-old daughter). We also have two Chihuahuas Viber, the old guy, and Echelon, the one-year-old troublemaker that my daughter absolutely adores.
I also own a property in Lugo, Borbon (about 3 hours from the city) where I go to decompress, and a 7-hectare falcata farm in Bogtongbod, Bohol, along with our ancestral house from the Niepes clan on my mother’s side.
SEOEchelon isn’t just about revenue. We run feeding campaigns for underserved communities because if you have the means to help, you should. Our team organizes and participates in outreach programs to give back to the people around us.
I’m not going to give you a sales pitch full of buzzwords
Here’s what I know: You spent years maybe a decade or more becoming the best at what you do. You can diagnose, treat, and save lives. But none of that matters if patients can’t find you online.
That’s where I come in
I’ve built businesses from zero. I’ve failed, pivoted, and rebuilt. I’ve managed teams, run operations, and personally written the code that powers automation systems. I understand what it takes to grow something real.
When you work with SEOEchelon, you’re not hiring a vendor. You’re partnering with someone who treats your practice’s growth like his own
I’m not hiding behind account managers. You’ll talk to me.
Not recycled templates from other industries.
You’ll see exactly what we’re doing and why.
More patients finding you. More appointments booked. More revenue.
When SEOEchelon started, I handled everything alone every audit, every keyword, every line of code. As the client base grew, so did the team.
The entire team works from our physical office in Cordova, Cebu. We hold structured strategy meetings weekly and maintain real-time communication channels for fast turnaround.
Most of our team members hold IT degrees, which means they don’t just follow instructions they understand the technical foundation of everything we build. I know every person on this team personally. I hired them, trained them, and I trust them with our clients’ businesses.
Security, accountability, and transparency aren’t policies here. They’re how we operate.
To be the most trusted digital growth partner for medical practices worldwide where results are measurable, relationships are real, and every strategy is built with the same precision our clients bring to patient care.
To help doctors and healthcare professionals dominate their local and digital markets through specialized SEO, high-converting web development, strategic paid advertising, and intelligent automation so they can focus on what they do best: taking care of patients.
If you’re a doctor, medical professional, solo provider, or private equity group looking for a digital marketing partner who actually delivers let’s talk.
No pressure. No obligation. Just a clear conversation about where your practice stands online and what it would take to fix it.
We’re always looking for sharp, hungry people who want to learn real digital marketing not theory. If you have an IT background, a strong work ethic, and you want to be part of a growing agency, send your resume and a short note about why you’d be a good fit to info@seoechelon.com.