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Medical Website Design

There are a lot of medical professionals today who market themselves through online outlets. In our day and age, it isn’t enough to simply rely on word of mouth and physical visibility. Doctors and other healthcare providers must also make use of the digital world if they want their medical practice to excel. A good medical website is integral when it comes to this.

SEOEchelon understands how important it is for medical professionals to have their own websites. Not only that, but their website must also be attractive, comprehensive, and intuitive. That said, one of the services we offer is medical website design. We take a look at your website and make assessments on how it can be improved.

If you’re a doctor who hasn’t considered creating a medical website yet, today is the perfect time to change that mindset. Let us handle this end of your practice and we will create a medical website for you that’s not only well-designed, but also easy to use and navigate.

The Importance of a Good Medical Website Design

When a user clicks on your website, your design is the first thing they will immediately see. Website design is incredibly important because of this very factor. This is how you make a good impression on your users. Your users will want to stay more on your website if it is well-designed.

A good medical website design also speaks a lot to your professionalism and intent. When your website is designed well, it makes you appear more reliable and trustworthy in the eyes of potential patients. Users who come across your well-designed website will want to work with you more. On the other hand, users are more likely to click away from poorly designed websites.

This is something you’ll need to avoid if you want to have a healthy medical practice. Your website should attract prospective patients, not send them away to your competitors. Your website should want them to visit your clinic in person. Let your website give them a peek into the quality service you’re able to give them.

With that said, work with SEOEchelon and we’ll provide you with the best medical website design your practice deserves!

Qualities of Good Medical Websites

To give you a clear look into how your design should look like, and how it will indeed look like when you work with SEOEchelon, here are 10 qualities of a good medical website. By the end of our work, your website will have all of these qualities and more.

Clean design

A good healthcare website needs to have a clean design. Every information should be neatly laid out, everything must be easily understandable, and navigating the website shouldn’t be a complicated endeavor. On top of that, it also needs to consider aspects such as color scheme, high-quality images, and proper headers.

Healthcare websites need to be attractive enough so that users will want to stay in them, and informative enough to make the users feel at ease that the site they’re in can provide them with what they need.

When you have a website that is informative but isn’t clean enough, the user will find it tough to navigate the site enough to find the correct information. Your healthcare website needs to employ the right balance of coherence in design and education. This philosophy needs to be applied on every corner of your website, from a landing page to your blog posts.

Intuitive Structure

A good medical website design should both be clean and intuitive. An intuitive medical website design means the site is easy to use and navigate. To achieve this, the website must have the following characteristics:

  • Conscious of the needs of the website visitors – A healthcare website needs to be all about healthcare; hence the name. Provide every necessary information about the medical services you provide. Talk about health conditions your target audience may most likely have. In essence, talk about the health-related topics and relevant information your site visitors are looking for.

  • Coherent layout – The layout of a good healthcare website needs to be clean and coherent. Your logo, menu bar, navigation bar, search bar, and others need to be consistent across all pages. Your home page should also be arranged in a sensible manner. For example, if you’re going to have an FAQ section on your home page, this should be placed somewhere near the bottom of the page, not on the top.

  • Attractive web design – The attractiveness of your site contributes to its overall intuitiveness. One example of this is the color scheme. Your website needs to make use of the same color scheme across the board. Another example is the use of licensed or stock images. Design the website as liberally as you can without it being over the top. Make it attractive while keeping it clean and professional.

  • Proper menu labels – Make sure your pages as shown on your navigation bar and other menus are correctly labeled. You want your visitors to be able to find accurate information on your site with ease. If they want to schedule appointments, they should be able to find the proper page for that easily. Ensure everything on your page is easily found through the use of proper menu labels and a cohesive layout.

These are just a few examples of how you can make your healthcare website more intuitive. All in all, employ a web design that’s neatly arranged and easily accessible and you’re on the right track.

Speedy and Responsive

Every good healthcare website needs to be speedy and responsive. After all, what use is a good web design that has a coherent and intuitive layout if the website itself takes ages to load? That said, you’ll need to pay attention to your website’s backend structure as much as you do with its frontend design.

You can make your website faster and more responsive by optimizing your images, limiting your use of HTTP requests, minifying your code, and more. If this all sounds like jargon to you, then don’t worry. As long as your goal is to have a good healthcare website, SEOEchelon will assist you in making it happen, including cleaning up matters like this one so that your site is as responsive as it can be.

  • Conscious of the needs of the website visitors – A healthcare website needs to be all about healthcare; hence the name. Provide every necessary information about the medical services you provide. Talk about health conditions your target audience may most likely have. In essence, talk about the health-related topics and relevant information your site visitors are looking for.

  • Coherent layout – The layout of a good healthcare website needs to be clean and coherent. Your logo, menu bar, navigation bar, search bar, and others need to be consistent across all pages. Your home page should also be arranged in a sensible manner. For example, if you’re going to have an FAQ section on your home page, this should be placed somewhere near the bottom of the page, not on the top.

  • Attractive web design – The attractiveness of your site contributes to its overall intuitiveness. One example of this is the color scheme. Your website needs to make use of the same color scheme across the board. Another example is the use of licensed or stock images. Design the website as liberally as you can without it being over the top. Make it attractive while keeping it clean and professional.

  • Proper menu labels – Make sure your pages as shown on your navigation bar and other menus are correctly labeled. You want your visitors to be able to find accurate information on your site with ease. If they want to schedule appointments, they should be able to find the proper page for that easily. Ensure everything on your page is easily found through the use of proper menu labels and a cohesive layout.

These are just a few examples of how you can make your healthcare website more intuitive. All in all, employ a web design that’s neatly arranged and easily accessible and you’re on the right track.

Correct and relevant images

Images play a huge part in making sure you have a good healthcare website. You use them on your home page, blog posts, other landing page, and more. They beautify your website design and draw in potential patients and website visitors. Make use of stock images and other personal photos of your medical practices to personalize your website and make it attractive.

One thing to keep in mind here is to not only use images but to make sure the ones you do use are relevant to your practice. Make sure the hero image on your home page and the ones you use on your blog posts make sense to the services you provide. It should give a clear picture of what you can provide to new patients.

SEO is a practice that allows your website to rank higher in search engines such as Google. Whenever a potential patient searches for certain medical keywords, SEO puts your website at the top of the search results. Your website becomes search engine optimized through proper keyword usage, header titles, backlinking, interlinking, and more.

You can make your website faster and more responsive by optimizing your images, limiting your use of HTTP requests, minifying your code, and more. If this all sounds like jargon to you, then don’t worry. As long as your goal is to have a good healthcare website, SEOEchelon will assist you in making it happen, including cleaning up matters like this one so that your site is as responsive as it can be.

Informative and authoritative content

As a healthcare provider, the website you put forth needs to be both informative and authoritative. It needs to contain the proper information about your practice, services, and how you serve new and existing patients. The tone of voice in your blog posts must be authoritative and commanding. You want your website to appear professional and reliable so that visitors feel comfortable working with you.

This is done through the use of language. Don’t be afraid to use medical jargon in your texts. While you want to be accessible, you also want visitors to feel like your website speaks expertly. Other healthcare websites are conscious of this and you should be as well.

One thing to keep in mind here is to not only use images but to make sure the ones you do use are relevant to your practice. Make sure the hero image on your home page and the ones you use on your blog posts make sense to the services you provide. It should give a clear picture of what you can provide to new patients.

Search engine optimized

One of the most important aspects of a good healthcare website is search engine optimization. You want your website to appear in search results so that prospective patients can find your site and employ you as their healthcare provider instead of going for one of your competitors. This is done through search engine optimization or SEO.

SEO is a practice that allows your website to rank higher in search engines such as Google. Whenever a potential patient searches for certain medical keywords, SEO puts your website at the top of the search results. Your website becomes search engine optimized through proper keyword usage, header titles, backlinking, interlinking, and more.

This is one way you can provide patient care to prospective and current patients. They have to feel secure and at ease to put their information on your online site by making sure your site follows the proper security measures.

SEO is a practice that allows your website to rank higher in search engines such as Google. Whenever a potential patient searches for certain medical keywords, SEO puts your website at the top of the search results. Your website becomes search engine optimized through proper keyword usage, header titles, backlinking, interlinking, and more.

You can make your website faster and more responsive by optimizing your images, limiting your use of HTTP requests, minifying your code, and more. If this all sounds like jargon to you, then don’t worry. As long as your goal is to have a good healthcare website, SEOEchelon will assist you in making it happen, including cleaning up matters like this one so that your site is as responsive as it can be.

Informative and authoritative content

As a healthcare provider, the website you put forth needs to be both informative and authoritative. It needs to contain the proper information about your practice, services, and how you serve new and existing patients. The tone of voice in your blog posts must be authoritative and commanding. You want your website to appear professional and reliable so that visitors feel comfortable working with you.

This is done through the use of language. Don’t be afraid to use medical jargon in your texts. While you want to be accessible, you also want visitors to feel like your website speaks expertly. Other healthcare websites are conscious of this and you should be as well.

Follows security measures

Security is of the utmost paramount importance when you work in the medical field. When a patient puts their information in your online booking system and other online forms, this information needs to remain secure and confidential. You’ll need to follow HIPAA guidelines and make your website as secure as possible to avoid breaches of any kind.

This is one way you can provide patient care to prospective and current patients. They have to feel secure and at ease to put their information on your online site by making sure your site follows the proper security measures.

You can make your website faster and more responsive by optimizing your images, limiting your use of HTTP requests, minifying your code, and more. If this all sounds like jargon to you, then don’t worry. As long as your goal is to have a good healthcare website, SEOEchelon will assist you in making it happen, including cleaning up matters like this one so that your site is as responsive as it can be.

Has clear call-to-action buttons

The main purpose of your website is to make your overall practice flourish. You make it clean, intuitive, responsive, search engine optimized, and more so that it brings in new patients and make your business healthier in the long run. Your web design can make this happen when you put clear call-to-action buttons.

Your visitors should be able to see which buttons on your healthcare website they can press to schedule appointments or talk to you remotely. These are usually found at the bottom of your home page or through a dedicated web page.

One thing to keep in mind here is to not only use images but to make sure the ones you do use are relevant to your practice. Make sure the hero image on your home page and the ones you use on your blog posts make sense to the services you provide. It should give a clear picture of what you can provide to new patients.

Optimized for mobile devices

A large chunk of online users browse the web through mobile devices. That said, you also need to make sure your website is optimized for mobile devices so that you can reach a wider audience and you’re able to draw in more potential patients. Not only should your healthcare website be available on mobile devices, but you should also pay attention to mobile responsiveness. Your website needs to be fast and responsive on both browsers and smartphones.

That said, once you’re done beautifying and optimizing your website for computer browsers, start paying attention to how it looks and runs on mobile devices. Make it as mobile-friendly as possible and you are opening your healthcare website to a wider demographic.

You can make your website faster and more responsive by optimizing your images, limiting your use of HTTP requests, minifying your code, and more. If this all sounds like jargon to you, then don’t worry. As long as your goal is to have a good healthcare website, SEOEchelon will assist you in making it happen, including cleaning up matters like this one so that your site is as responsive as it can be.

Healthcare Website Design For All Specialties

Running a medical practice is a grueling and herculean task. There are many factors you’ll constantly need to pay attention to on top of sole patient care and clinical matters. Your healthcare website is one such factor. Your website needs to be top-notch in everything from design to content. It also needs to fully cater to your practice, expertise, and specialties. All-in-all, managing a healthcare website is tricky and time-consuming.

SEOEchelon can swoop in and remove this burden from you. SEOEchelon has worked with medical clients with various specialties. Our duty is to provide you with a proper healthcare website design that’s tailor-made for you. We utilize research and data-driven designs that aim to entice and educate site visitors and turn prospective patients into paying clients. Your healthcare website design will speak volumes of your capabilities and expertise as a healthcare organization.

Everything about your healthcare website design from layout and images to blog posts and pages will be acutely taken care of. Sit back and handle caring for your patients and SEOEchelon will handle taking care of your online platform.

MEDVA

Portiva

Optiskin Medical

Examples of Our Healthcare Website Designs

Your online website is your doorway into the digital world. It is the face you put forth in the online sphere so that new clients find you and end up working with you. Your healthcare website design needs to fully account for every potential client and attract them enough so they turn to you for their medical needs.

Here’s a look into some of our healthcare website design examples.

Your Content Draws Prospective Patients

The people who come across your site will be drawn to its good healthcare website design. However, you retain their attention through high-quality, well-written, and authoritative content. On top of providing you with a good healthcare website design, SEOEchelon will also make sure that the content that’s found on your site makes it worth staying for.

Well-designed medical websites contain valuable and informative content such as medical information, doctor bios, clinic policies, and appointment information. On top of that, your website must also have blog posts that are informative, relevant, and search engine optimized. Content makes up a huge portion of your website and it is how we draw in users through medical SEO.

That being said, your healthcare website design is elevated by authoritative content. With SEOEchelon, you cover both of these areas.

Your visitors should be able to see which buttons on your healthcare website they can press to schedule appointments or talk to you remotely. These are usually found at the bottom of your home page or through a dedicated web page.

One thing to keep in mind here is to not only use images but to make sure the ones you do use are relevant to your practice. Make sure the hero image on your home page and the ones you use on your blog posts make sense to the services you provide. It should give a clear picture of what you can provide to new patients.

The Best Healthcare Websites Are ADA Compliant​

On top of paying attention to your overall website design, your site must also be ADA-compliant to accommodate disabled website visitors. As a healthcare provider, it is your responsibility and consideration to be mindful of the needs and limitations of impaired individuals. The ADA, or the Americans with Disabilities Act, ensures that your website meets certain requirements for this very cause.

The ADA states that all public spaces must be equally accessible to those with disabilities. The internet is considered a public space by law, public websites must be accessible to people with disabilities as well.

With the help of SEOEchelon, the following are examples of the measures we can take when designing your website to make sure that it is ADA-compliant.

Your visitors should be able to see which buttons on your healthcare website they can press to schedule appointments or talk to you remotely. These are usually found at the bottom of your home page or through a dedicated web page.

One thing to keep in mind here is to not only use images but to make sure the ones you do use are relevant to your practice. Make sure the hero image on your home page and the ones you use on your blog posts make sense to the services you provide. It should give a clear picture of what you can provide to new patients.

Follow the Web Content Accessibility Guidelines (WCAG)

The WCAG notes four core elements every website should have so that they are ADA-compliant:

  • Perceivability – The information you present on your website must be easily perceived, found, and accessed by visitors. The information must be laid out properly and labeled accurately.

  • Operable – This speaks to how easy to navigate your website is. The website must run properly, all internal links must work, especially those that contain important information, and it must function properly on both desktop and mobile.

  • Understandable – Information and the overall layout of your website must be easily understandable. Errors must be minimal, and in the cases that they do, the correct information must be displayed to let the user know how to correct it.

  • Robust – This refers to whether or not your website is adaptable to and compatible with assistive programs such as screen readers.

Add alt text to images

Alt texts are added to the backend of images. The text describes the photo that is being presented on the website. This alt text is read when screen readers are used and appears on the page whenever the image fails to load.

Videos must have subtitles or audio descriptions

When placing videos on your site, whether on your homepage or elsewhere, it must come with closed captions or subtitles. This allows users who have impaired hearing to understand your videos properly. If the video presents information purely visually, it must also come with audio descriptions to help those who are visually impaired.

Be mindful of the use of colors

Avoid using color when presenting important information or as backgrounds on headers so you won’t confuse color-blind individuals. It’s best to use black and white or break colors apart when it comes to texts.

The website must be navigated using a keyboard only

Your website must function properly without the use of a mouse. Certain users rely on a keyboard only, or voice-activated keyboard programs to navigate websites.

These are only a few examples of how you can make your website ADA-compliant. We’ll follow the thorough checklist provided by the ADA as we plan your website design.

Website Design FAQs

Here are some FAQs you may have regarding your healthcare website design.

That said, you may have a couple of questions regarding Medical SEO. For your peace of mind, here are some frequently asked questions about Medical SEO and our answers to them.

This is how you figuratively and literally stand out in the digital world as a medical practitioner. On top of that, though, here are other changes that will happen to your practice once you start ranking in search engines through Medical SEO.

The answer to this depends on your needs. In some instances, a client already has a medical website to speak of. All that we will have to do is refurbish the website design as a whole so that it is more aesthetically pleasing and intuitive to the users. When this is the case, the process takes about 15 to 30 days.

However, if your website needs to be designed from the ground up, this process can take longer. Usually, making healthcare websites from the ground up takes about 30 to 60 days depending on the intricacy of information regarding your practice and specialty.

You will be fully involved in the decision-making of your healthcare website design. After all, this website is for your practice. We will take your opinions regarding layout, color scheme, content, and more into consideration during the entire process. Your web design will look exactly like how you envision it to be.

There are things we must discuss when it comes to your web design, of course. We will do our best to accommodate your requests, but we must also make considerations for the sake of overall design, function, and SEO.

Whatever the case, your overall website design will be a result of a collaboration between you and VMeDx.

We will great appreciate if you prepare every piece of information about your practice that you want put on your website. Your specialty, services, clinic hours, location, and other social media platforms are just some of the information we’ll need from you. There’s more to this process which we’ll talk about once you do decide to make use of our services.

Let Us Design the Perfect Website For You

Talk to us today and let’s talk about how you can have an online platform that’s attractive and perfect for your medical practice. Let our skills and experience contribute to your success. The online world is the perfect ground to grow your business. Take advantage of this by having the best website your money can buy.

We'll assist you in reaching your target audience effectively.

SEOEchelon adapts to the ever-changing landscape of the online world. As such, we are able to stay ahead of the curve and be the leading SEO strategist among our competitors. We are confident in our success, and, through our services, even more so in yours. We expand your online presence through multiple avenues and services.

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